A lot of people have been inquiring about our search engine optimisation service and have been surprised to find it costs as much as it does. Many people seem to hold the understanding that it is a simple and easy process that can give quick and guaranteed results. Nothing could be further from the truth.

Search Engine Optimization or SEO as it is called consists of several factors. First there is the programming code used to build your website. This involves building clean, efficient code that is as easy for the search engine to index as possible. This also involves the limited use of meta tags. I say limited because many of the meta tags used in the past are at worst ignored or at best carry little weight with search engines.

The keyword meta tag has been so over abused that many search engines disregard it altogether. What is important are the Title tags, h or heading and image alt tags throughout the website and  content description and summary tags. Used with keyword tags they can give the search engine a snapshot of what that page is about and in some cases the tags may show up in the description under your link in the search results.

The key here is to write the tags for the site visitor, not for the search engine. Because the search engine is ultimately looking for the same thing the searcher is looking for. The next thing is links. When Google looks at the internet and sees Site A linking to Site B Google considers that a Site A voting for Site B and Site B is moved up in the rankings. Now one link is not enough, you need dozens if not hundreds to create any real impact in your search ranking. Not only do you need quantity of links, but you also need quality. A link from a ‘bad’ site like a spam directory will have no impact at best or at worse can even lower your ranking!

Which brings us to the number one, most important thing about SEO. Content. I will say it again. Content. Searchers want to find a page with lots of well organised content that matches what they searched for. If a searcher searched for green sweaters in Brighton he does not want to find a page about red sweaters in Reading and he most certainly is not interested in a page about purple dinosaurs in London!

Because searchers want to find what they are searching for, search engines want to deliver it. This means the search engines spend a lot of time (years) and money (billions!) in development of their technology.

It is often said there are three rules of real estate: location, location, location. On the internet content is location. NetroDesign’s SEO packages are designed to deliver properly optimized code, appropriate links and offsite content pointing to your website to deliver ranking and more importantly: traffic to your website.

This process is time consuming and that’s what you are paying for. Much of what we do can in fact be done by yourself, if you have the time to spend. Our fees are for the time and effort we spend on getting your site to rank higher and receive more traffic.

Before deciding to use our service ask yourself, what do you have in shortest supply: time or money. If the answer is time then let us handle it for you. You can rest assured that we will deliver the best results as efficiently as possible.

This entry is filed under SEO.